Portfolio

Hi there! I’m Mike Bjork.

I build brands, craft content strategy, and write for multichannel marketing campaigns in finance, tech, the nonprofit sector, and other industries. I also give creative writing advice on TikTok to a community of 240K followers. Below you’ll find my portfolio. Enjoy!

Unless stated otherwise, all samples come from my work at Saltwater Collective.

VIDEO SCRIPTS

Privitar – Modern data provisioning

Privitar helps organizations protect, curate, and share their data quickly — even when that data has to cross borders. They call that process “modern data provisioning,” and they brought us on to help coin the term and illustrate how their platform accelerates data analysis.

WD Hospital – Award-winning ER campaign

Freestanding ERs are a vital lifeline to isolated communities. In cities that already have a hospital, however, they create uncertainty over where to go in an emergency. I wrote this commercial and all other ads in the “Take me to Wentworth-Douglass” campaign (which won Best of Category at the 2019 Summit Awards) to remind the NH Seacoast community where to go for the best emergency care.

EDvestinU- Student loan refinancing

EDvestinU was struggling to convince recent graduates to refinance their student loans with them. The reason, I realized, was that their audience didn’t know enough about refinancing to commit — so I pitched then wrote a two-pronged campaign: one that educated first (with the video above), then retargeted with ads to convert.

SOCIAL MEDIA

On TikTok, I post creative writing advice to a community of 240K followers and also, during one ill-fated live stream, put out a kitchen fire. Through Saltwater Collective, I also write copy across social channels for clients like Nalgene Outdoors.

BRAND IDENTITY

I’ve walked multiple companies through rebrands. A recent favorite was for Two Ten Footwear Foundation, a nonprofit that provides financial support to workers in the footwear industry. Working alongside our team’s designer, I helped refresh their brand identity with a new mission statement, tagline, brand voice, and messaging hierarchy.

DIGITAL & TRADITIONAL ADS

ARTICLES

I began my career in communications, writing articles and press releases about a nonprofit. Since switching to marketing in 2017, I’ve written a number of articles for clients and for my agency. Here are a few samples:

• The Brand Narrative: Make Your E-Commerce Brand Stand Out
• How to Defend Your Marketing Budget During COVID-19
• Paul McCartney’s Brand Strategy at a NYC Concert

WEBSITES

I frequently lead copywriting for websites in tech, finance, healthcare, and pharma. For the global biopharma company Celerion, I led all content development — and I’m currently in the middle of doing the same for another biopharma company called Parexel.