Senior Copywriter | TikToker | Marketer
Hi there! I’m Mike Bjork.
I tell brand stories, craft content strategy, and write for multichannel marketing campaigns in tech, pharma, finance, healthcare, e-comm, and the nonprofit sector. I also give creative writing advice on TikTok to a community of 240K followers. Below you’ll find my portfolio. Enjoy!
Unless stated otherwise, all samples come from my work at Saltwater Collective.
I joined TikTok in 2020 (when its fate rested in the hands of the Trump presidency), and ever since, I’ve pushed the platform creatively. I’ve made videos that loop to explore obscure genres, analyzed storytelling in unexpected places, and seamlessly blended educational and promotional content for successful brand partnerships.
My agency created a series of quirky videos for Passumpsic Bank called Bank of the Wild, but there wasn’t a media plan or customer strategy. So they brought me in. I worked with the team to map out a clear customer journey, then built out a wide range of assets that included animated banner ads and landing page elements where Sasquatch pops out; branch decor and promotional merchandise; an interactive Hulu ad break where viewers engage via their remote; and more.
EDvestinU was struggling to convince recent graduates to refinance their student loans with them. The reason, I quickly realized, was that their audience didn’t know enough about refinancing to commit to it — so I pitched a two-pronged campaign: one that educated first (with the video above), then retargeted to convert. I discussed and sold the strategy to the client, provided direction to our media planners, and led creative development of the videos, ads, and landing page.
Award-Winning Emergency Care Campaign: Freestanding ERs are a vital lifeline to communities that lack a hospital. But in cities that already have a hospital, they create uncertainty over where to go in an emergency. I wrote this commercial and all other assets as part of the “Take me to Wentworth-Douglass” campaign (which won Best of Category at the 2019 Summit Awards) to remind the community where to go for emergency care.
Distilling the Complex: Privitar helps organizations protect, curate, and share their data quickly — even when that data has to cross borders. They call that process “modern data provisioning,” and they brought us on to help coin the term and illustrate how their platform accelerates data analysis. This is the first of three videos I wrote after interviewing their subject matter experts.
Revitalizing a Brand: I’ve walked multiple companies through rebrands. A recent favorite was for Two Ten Footwear Foundation, a nonprofit that provides financial support to workers in the footwear industry. Working alongside our team’s researcher and designer, I helped refresh their brand identity with a new mission statement, tagline, brand voice, and messaging hierarchy.
Jack of All Mediums: One of my greatest strengths as a copywriter is my versatility. I frequently write for multichannel campaigns that cross a wide variety of digital and traditional placements, and have written for product packaging, mailers, billboards, bus wraps, and more.