Portfolio

Writer | Editor | TikToker

Hi there! I’m Mike Bjork.

I tell brand stories, craft content strategy, and write for multichannel marketing campaigns in tech, pharma, finance, healthcare, and other industries. I also give creative writing advice on TikTok to a community of 240K followers. Below you’ll find my portfolio. Enjoy!

Unless stated otherwise, all samples come from my work at Saltwater Collective.

VIDEO SCRIPTS

Privitar – Modern data provisioning

Privitar helps organizations protect, curate, and share their data quickly — even when that data has to cross borders. They call that process “modern data provisioning,” and they brought us on to help coin the term and illustrate how their platform accelerates data analysis.

TriMetis – Automated tissue analysis

For the past 100 years, pathologists have had to rely on their eyes and guesswork to analyze tissue samples. But TCAP, from TriMetis, changes that, automating everything with unmatched accuracy. The challenge? We needed to convey the value, efficiency, and accuracy of this product to labs, without insulting their pathologists or making them fear for their job security.

WD Hospital – Award-winning ER campaign

Freestanding ERs are a vital lifeline to isolated communities. In cities that already have a hospital, however, they create uncertainty over where to go in an emergency. I wrote this commercial and all other ads in the “Take me to Wentworth-Douglass” campaign (which won Best of Category at the 2019 Summit Awards) to remind the NH Seacoast community where to go for the best emergency care.

SOCIAL MEDIA

@michael.bjork
Reply to @adventure.bound #booktok #foreshadowing #plottwists #writingtips #authorsoftiktok #writertok
♬ original sound – Michael Bjork

@michael.bjork
🏚️🍁#booktok #authorsoftiktok #reading #writing #houseofleaves #learnontiktok
♬ Eerie – CanYouHearTheGrasshopper

@michael.bjork
#ad #worldbuilding with @campfiretech | #writingtips #booktok #writertok
♬ Piano sleep LoFi slow midnight(808930) – Gloveity

On TikTok, I post creative writing advice to a community of 240K followers and also, during one ill-fated live stream, put out a kitchen fire. Through Saltwater Collective, I also write copy across social channels for clients like Nalgene Outdoors.

ARTICLES

I began my career in communications, interviewing and writing about scientists and researchers. Since switching to marketing in 2017, I’ve written a number of articles for clients and for my agency. Here are a few samples:

WEBSITES

I frequently lead copywriting for websites in tech, finance, healthcare, and pharma. For the global biopharma company Celerion, I led all content development — and I’m currently in the middle of doing the same for another biopharma company called Parexel.

BRAND IDENTITY

I’ve walked multiple companies through rebrands. A recent favorite was for Two Ten Footwear Foundation, a nonprofit that provides financial support to workers in the footwear industry. Working alongside our team’s designer, I helped refresh their brand identity with a new mission statement, tagline, brand voice, and messaging hierarchy.

DIGITAL ADS

Our media planners build robust campaigns, so I end up writing for a wide variety of platforms — including Google Display, Facebook, Instagram, Snapchat, and others.