Writer | Editor | TikToker
Hi there! I’m Mike Bjork.
I tell brand stories, craft content strategy, and write for multichannel marketing campaigns in tech, pharma, finance, healthcare, and other industries. I also give creative writing advice on TikTok to a community of 240K followers. Below you’ll find my portfolio. Enjoy!
Unless stated otherwise, all samples come from my work at Saltwater Collective.
Privitar – Modern data provisioning
TriMetis – Automated tissue analysis
WD Hospital – Award-winning ER campaign
On TikTok, I post creative writing advice to a community of 240K followers and also, during one ill-fated live stream, put out a kitchen fire. Through Saltwater Collective, I also write copy across social channels for clients like Nalgene Outdoors.
I began my career in communications, interviewing and writing about scientists and researchers. Since switching to marketing in 2017, I’ve written a number of articles for clients and for my agency. Here are a few samples:
- The Brand Narrative: Make Your E-Commerce Brand Stand Out | Saltwater
- How to Defend Your Marketing Budget During COVID-19 | Saltwater
- Paul McCartney’s Brand Strategy at a NYC Concert | Saltwater
I frequently lead copywriting for websites in tech, finance, healthcare, and pharma. For the global biopharma company Celerion, I led all content development — and I’m currently in the middle of doing the same for another biopharma company called Parexel.
I’ve walked multiple companies through rebrands. A recent favorite was for Two Ten Footwear Foundation, a nonprofit that provides financial support to workers in the footwear industry. Working alongside our team’s designer, I helped refresh their brand identity with a new mission statement, tagline, brand voice, and messaging hierarchy.
Our media planners build robust campaigns, so I end up writing for a wide variety of platforms — including Google Display, Facebook, Instagram, Snapchat, and others.