Senior Copywriter | TikToker | Marketer
Hi there! I’m Mike Bjork.
I guide clients through brand development, craft content strategy, and write for multichannel marketing campaigns in tech, pharma, finance, healthcare, e-comm, and the nonprofit sector. I also give creative writing advice on TikTok to a community of 240K followers. Below you’ll find my portfolio. Enjoy!
Unless stated otherwise, all samples come from my work at Saltwater Collective.
Wentworth-Douglass Hospital – Emergency Care
Freestanding ERs are a vital lifeline to communities that lack a hospital. But in cities that already have a hospital, they create uncertainty over where to go in an emergency. I wrote this commercial as part of the “Take me to Wentworth-Douglass” campaign (which won Best of Category at the 2019 Summit Awards) to remind the community where to go for emergency care.
TriMetis – TCAP
For the past 100 years, pathologists have had to rely on their eyes and guesswork to analyze tissue samples. But TCAP, from TriMetis, changes that, automating everything with unmatched accuracy. The challenge? We needed to convey the value, efficiency, and accuracy of this product to labs, without insulting their pathologists or making them fear for their job security.
EDvestinU – Student Loan Refinancing
EDvestinU was struggling to convince recent graduates to refinance their student loans with them. The reason, I quickly realized, was that their audience didn’t know enough about refinancing to commit to it — so I pitched and wrote a two-pronged campaign: one that educated first (with the video above), then retargeted to convert. This approach helped bridge the knowledge gap and led to a successful campaign.
Every week I post creative writing advice on TikTok to a following of 240K, and I also partnered with Campfire Writing over the course of eight months to promote their writing software. Here’s a sampling of my videos. (Also, be sure to ask sometime about the live stream where my kitchen caught fire.)
I’ve walked multiple companies through rebrands. A recent favorite was for Two Ten Footwear Foundation, a nonprofit that provides financial support to workers in the footwear industry. Working alongside our team’s researcher and designer, I helped refresh their brand identity with a new mission statement, tagline, brand voice, and messaging hierarchy.
ARTICLES, BLOG POSTS, & GUIDES
I began my career in communications, interviewing and writing about scientists and researchers. Since switching to marketing, I’ve written a wider variety of articles, blog posts, and guides for different clients and audiences. Here are a few samples.
- The Brand Narrative: Make Your E-Commerce Brand Stand Out | Saltwater
- How to Defend Your Marketing Budget During COVID-19 | Saltwater
- Paul McCartney’s Brand Strategy at a NYC Concert | Saltwater
- Butane vs. Propane Fuel for Backpacking Stoves | Jetboil
- Guide to Online Degrees for Working Nurses | Granite State College
I frequently lead the writing for our website projects, reigning in sprawling documents with clear, easy to follow content templates I’ve developed. In the case of Celerion, I wrote all high-level pages and then guided their experts in writing the subpages.
One of my greatest strengths as a copywriter is my versatility. I frequently write for multichannel campaigns that cross a wide variety of digital and traditional placements, and have written for product packaging, mailers, billboards, bus wraps, and more.