Portfolio

Hi there! I’m Mike Bjork.

I write brand stories, craft content strategy, and write for cross-platform marketing campaigns in e-comm, healthcare, finance, tech, and other industries. I also give creative writing advice on TikTok to a community of 240K followers. Below you’ll find my portfolio. Enjoy!

Unless stated otherwise, all samples come from my work at Saltwater Collective.

PRODUCT STORYTELLING

After 100 years in business, Eureka! Camping was struggling to connect with the next generation of campers — so I revamped their brand and product storytelling with a new, multi-tiered narrative.

SOCIAL MEDIA

On TikTok, I post creative writing advice to a community of 240K followers and also, during one ill-fated live stream, put out a kitchen fire. Through Saltwater Collective, I write copy across social channels for clients like Nalgene Outdoors.

DIGITAL ADS

Our media planners build robust campaigns, so I end up writing for a wide variety of platforms — including Google Display, Facebook, Instagram, Snapchat, and others.

VIDEO

Whether I’m writing the lead commercial for an ER campaign that would go on to win the 2019 Summit Awards (Best of Category), or simplifying the complexities of refinancing for student loan borrowers, I know how to turn creative briefs into compelling videos.

EMAIL

I write product launch emails, nurture and drip campaigns, eblasts, and more for clients across industries.

WEBSITES

I frequently lead the writing for our website projects, reigning in copy documents with clear, easy to follow templates I’ve developed. In the case of Wentworth Home, I wrote their website after completing their new brand book.