Copywriter | Brand Specialist | Marketer
Hi there! I’m Mike. I write for multichannel marketing campaigns and help businesses develop and communicate their brand identity. Enjoy my portfolio below!
Unless stated otherwise, all samples come from my work at Saltwater Collective.
Articles & Blog Posts
I do a lot of blogging — for Saltwater, clients, and the 2,800+ people online who follow my weekly creative writing advice. Here are a few samples.
I’ve written scripts for various client videos. The first sample is part of a Wentworth-Douglass Hospital ER campaign, which won “Best of Category” at the 2019 Summit Awards (quick Easter egg: my knee makes a brief appearance in the back row of the stands, on the left side). The second is a sales and promotion video I wrote for BioGreen360, a company that provides food waste management solutions.
Brand Identity Guidelines
Working alongside our team’s designer and researcher, I helped Goodhue Boat Company revitalize and clarify their brand identity with guidelines that include a mission statement, tagline, brand voice, and messaging hierarchy.
Many companies create identity guidelines, but forget to develop their brand narrative — the story they tell about who they are, what they do, and why they do it. These are excerpts from the multi-level narrative I wrote for Eureka! Camping to help unify their brand storytelling across various product categories.
I’ve written copy for websites in healthcare, education, pharmaceuticals, and more. In the case of Celerion, I wrote all high-level pages and then guided their experts in writing the sub-pages. For Wentworth-Douglass Hospital, I wrote every page of their weight loss surgery microsite.
One of my greatest strengths as a writer is my versatility. I’ve written for digital campaigns that include banner ads, paid social, organic social, emails, landing pages, and white papers, as well as more traditional efforts that include product packaging, brochures, mailers, billboards, print ads, bus wraps, and more.