Portfolio

Senior Copywriter | TikToker | Marketer

Hi there! I’m Mike Bjork.

I tell brand stories, craft content strategy, and write for multichannel marketing campaigns in tech, pharma, finance, healthcare, e-comm, and the nonprofit sector. I also give creative writing advice on TikTok to a community of 240K followers. Below you’ll find my portfolio. Enjoy!

Unless stated otherwise, all samples come from my work at Saltwater Collective.

TECH VIDEO SCRIPTS

Privitar – Modern Data Provisioning

Privitar helps organizations protect, curate, and share their data quickly — even when that data has to cross borders. They call that process “modern data provisioning,” and they brought us on to help coin the term and illustrate how their platform accelerates data analysis.

TriMetis – TCAP

For the past 100 years, pathologists have had to rely on their eyes and guesswork to analyze tissue samples. But TCAP, from TriMetis, changes that, automating everything with unmatched accuracy. The challenge? We needed to convey the value, efficiency, and accuracy of this product to labs, without insulting their pathologists or making them fear for their job security.

BioGreen 360

BioGreen 360 is the only waterless industrial recycling system in the market that can reduce food waste to zero, and they wanted our help doing three things: illustrate the problem of food waste, clearly explain their solution, and sell their product. So we created three modular videos to address those points, which could be shown together or separately to potential investors and customers.

TIKTOK

Every week I post creative writing advice on TikTok to a following of 240K, and I also partnered with Campfire Writing over the course of eight months to promote their writing software. Here’s a sampling of my videos. (Also, be sure to ask sometime about the live stream where my kitchen caught fire.)

@michael.bjork
Reply to @adventure.bound #booktok #foreshadowing #plottwists #writingtips #authorsoftiktok #writertok
♬ original sound – Michael Bjork

@michael.bjork
🏚️🍁#booktok #authorsoftiktok #reading #writing #houseofleaves #learnontiktok
♬ Eerie – CanYouHearTheGrasshopper

@michael.bjork
#ad #worldbuilding with @campfiretech | #writingtips #booktok #writertok
♬ Piano sleep LoFi slow midnight(808930) – Gloveity

@michael.bjork
#ad #powersystem with @campfiretech #writingtips #booktok #writertok
♬ original sound – Michael Bjork

ARTICLES, BLOG POSTS, & GUIDES

I began my career in communications, interviewing and writing about scientists and researchers. Since switching to marketing in 2017, I’ve written a wider variety of articles, blog posts, and guides for different clients and audiences. Here are a few samples.

BRAND IDENTITY

I’ve walked multiple companies through rebrands. A recent favorite was for Two Ten Footwear Foundation, a nonprofit that provides financial support to workers in the footwear industry. Working alongside our team’s researcher and designer, I helped refresh their brand identity with a new mission statement, tagline, brand voice, and messaging hierarchy.

WEBSITES

I frequently lead the writing for our website projects, reigning in sprawling copy documents with clear, easy to follow content templates I’ve developed. In the case of Celerion, I wrote all high-level pages and then guided their experts in writing the subpages.

OTHER SAMPLES

One of my greatest strengths as a copywriter is my versatility. I frequently write for multichannel campaigns that cross a wide variety of digital and traditional placements, and have written for product packaging, mailers, billboards, bus wraps, and more.