Senior Copywriter | TikToker | Marketer
Hi there! I’m Mike Bjork.
I tell brand stories, craft content strategy, and write for multichannel marketing campaigns in tech, pharma, finance, healthcare, e-comm, and the nonprofit sector. I also give creative writing advice on TikTok to a community of 240K followers. Below you’ll find my portfolio. Enjoy!
Unless stated otherwise, all samples come from my work at Saltwater Collective.
TECH VIDEO SCRIPTS
Privitar – Modern Data Provisioning
TriMetis – TCAP
Every week I post creative writing advice on TikTok to a following of 240K, and I also partnered with Campfire Writing over the course of eight months to promote their writing software. Here’s a sampling of my videos. (Also, be sure to ask sometime about the live stream where my kitchen caught fire.)
ARTICLES, BLOG POSTS, & GUIDES
I began my career in communications, interviewing and writing about scientists and researchers. Since switching to marketing in 2017, I’ve written a wider variety of articles, blog posts, and guides for different clients and audiences. Here are a few samples.
- The Brand Narrative: Make Your E-Commerce Brand Stand Out | Saltwater
- How to Defend Your Marketing Budget During COVID-19 | Saltwater
- Paul McCartney’s Brand Strategy at a NYC Concert | Saltwater
- Butane vs. Propane Fuel for Backpacking Stoves | Jetboil
- Guide to Online Degrees for Working Nurses | Granite State College
I’ve walked multiple companies through rebrands. A recent favorite was for Two Ten Footwear Foundation, a nonprofit that provides financial support to workers in the footwear industry. Working alongside our team’s researcher and designer, I helped refresh their brand identity with a new mission statement, tagline, brand voice, and messaging hierarchy.
I frequently lead the writing for our website projects, reigning in sprawling copy documents with clear, easy to follow content templates I’ve developed. In the case of Celerion, I wrote all high-level pages and then guided their experts in writing the subpages.
One of my greatest strengths as a copywriter is my versatility. I frequently write for multichannel campaigns that cross a wide variety of digital and traditional placements, and have written for product packaging, mailers, billboards, bus wraps, and more.