Two Ten Footwear – Nonprofit
I’ve walked multiple companies through rebrands. A recent favorite was for Two Ten Footwear Foundation, a nonprofit that provides financial support to workers in the footwear industry. Working alongside our team’s designer and researcher, I helped refresh their brand identity with a new brand voice, mission statement, tagline, and messaging hierarchy.
Eureka! Camping
After 100 years in business, Eureka! Camping was struggling to connect with the next generation of campers — so I revamped their brand and product storytelling with a new, multi-tiered narrative.
Michael Bjork Writes 