Jacuzzi – Product Landing Pages
Jacuzzi asked us to create a campaign that not only promoted their J-400 and Swim Spa products, but also continued to roll out their new “UNDO” branding. I wrote all campaign creative, including these two landing pages.
EDvestinU – Product Landing Page
EDvestinU was struggling to convince recent graduates to refinance their student loans, because their audience didn’t understand refinancing well enough to commit. I wrote this landing page with that in mind — educating with a video near the top (which I also wrote), sharing key selling points throughout, and featuring easily accessible CTA buttons.
The Joint – AI-Optimized Educational Content
The Joint is a national chain of chiropractic clinics with locations across the U.S. They brought us on to write educational, AI-search-optimized content about various conditions chiropractic care can help. I wrote the following three pages, among others.
Global Partners – Full Site
Global Partners is a Fortune 500 energy company, and it’s evolving fast. After helping develop their new brand messaging, I led content strategy and writing for their new site, which included managing the writing of 70+ pages, interviewing 20+ stakeholders, and collaborating with UX, dev, and design to develop two new interactive location maps.
Michael Bjork Writes 
