Jacuzzi – Product Landing Pages
Jacuzzi asked us to create a campaign that not only promoted their J-400 and Swim Spa products, but also continued to roll out their new “UNDO” branding. I wrote all campaign creative, including these two landing pages.
EDvestinU – Product Landing Page
EDvestinU was struggling to convince recent graduates to refinance their student loans, because their audience didn’t understand refinancing well enough to commit. I wrote this landing page with that in mind — educating with a video near the top (which I also wrote), sharing key selling points throughout, and featuring easily accessible “Find My Rate” buttons.
Global Partners – Full Site
Global Partners is a Fortune 500 energy company, and it’s evolving fast. After helping develop their new brand messaging, I led content strategy and writing for their new site, which included managing the writing of 70+ pages, interviewing 20+ stakeholders, and collaborating with UX, dev, and design to develop two new interactive maps.
York Hospital – Full Site
After I worked on a new brand book for York Hospital, they needed a website to match. I led content strategy and development, working with York Hospital stakeholders and guiding our agency’s writing team.
Michael Bjork Writes 
